About UsProjects

hello@formbergen.no

Vestre Skostredet 2

5017, Bergen

About UsProjects

hello@formbergen.no

Vestre Skostredet 2

5017, Bergen

Visual Identity
Photography
Video
Web Development
Digital storytelling

form

Greenstat

Greenstat is an energy company that develops and invests in projects and companies that contribute to emission reductions and green value creation.

During the collaboration with Greenstation, FORM was brought in as the total supplier of design and visual communication for the parent company Greenstat – the energy company that develops and invests in projects and companies that contribute to emission reductions and green value creation.
     Greenstation's focus areas are hydrogen, wind, and solar cells, and its operations are divided among a number of subsidiaries, projects, and external investment objects. FORM was therefore commissioned to gather, highlight, and communicate all aspects of the business in a comprehensive strategy – in terms of visual identity, illustration, animation, photography, video, website, social media, and digital storytelling.

Greenstat is a rapidly growing company. In this context, the company had identified a need to focus on storytelling and clarifying its own brand as a strategic focus for the way forward.
FORM worked closely with Greenstat to develop a priority list and guidelines for a communication strategy closely aligned with the company's visions, activities, and strategies.

"Storytelling, visualization, and good communication tools are key to success."

Greenstat's vision is to "make green happen!" as quickly as possible. Our strategy states that we can do this faster, greener, and better than our competitors. To succeed with this vision, it is essential to share stories about how we work and the impact of our work. FORM understands this issue and has worked closely with Greenstat over a long period of time to achieve these goals. Together, we have worked based on the conviction that storytelling, visualization, and good communication tools are key to ensuring that as many people as possible are included in a comprehensive and necessary green transition."

Karen Landmark
Green Strategy Officer
Greenstat ASA

It was important that the updated visual profile became an extension of the communication strategy.
The next step was to implement the new direction for communication and identity in an update of the website. After a survey of current and future organizational needs, FORM set about building a tailor-made website structure.

Important considerations: focus on clarifying Greenstat's overall role within various focus areas, projects, and departments – promote Greenstat as a storyteller that can engage and inspire other actors to take action. This plays a role in considerations ranging from website architecture, information structuring, text, animation, and photos/videos.

Mobile mockup
Mobile mockup

FORM continues to produce content for Greenstat through storytelling on a smaller and larger scale to inform about ongoing company activities and to inspire others to follow Greenstat's vision: "Making Green Happen."

Greenstat.no
Visual Identity
Photography
Video
Web Development
Digital storytelling
Design
Communication
Strategy
Web Development
Branding
Content Production
Project Management
Illustration
Animation
Audio
Photography
Video
Design
Communication
Strategy
Web Development
Branding
Content Production
Project Management
Illustration
Animation
Audio
Photography
Video
Design
Communication
Strategy
Web Development
Branding
Content Production
Project Management
Illustration
Animation
Audio
Photography
Video
Design
Communication
Strategy
Branding
Web Development
Content Production
Project Management
Illustration
Animation
Audio
Photography
Video

FORM Bergen AS
Org. No. 828 196 162
Vestre Skostredet 2, 5017 Bergen
hello@formbergen.no

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